High Impact Packaging

Permalink 04/20/04  

Core77 and the Industrial Designers Society of America have both given high marks to Javier Verdura's work on the new Old Spice Red Zone deodorant packaging. But what are these design reviews condoning? Already excessive deodorant packaging has gone even further, adding multiple materials that make the remnants harder or even impossible to recycle while adding no functional value. Could there have been a solution that would make Old Spice's new stick more desirable to consumers while reducing its impact after the product's short lifetime?
Old Spice Deoderant
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