Re-thought: Combination locks
06/24/04
How many times have combination locks been fundamentally re-invented since their creation in 1857? Probably close to zero. Sure, there have been mechanical improvements, and they've become cheaper to manufacture, but the user interaction with the locks has remained the same for almost 150 years. So, if someone announced that they'd re-invented the combination lock, and that their innovation was to allow total strangers to open the lock easily, you would call them crazy.
Or, you could call them Samsonite. They recently released a series of locks called Travel Sentry, which, through a partnership with the TSA, can be opened by security workers using a coded key. This allows users to get the piece of mind that they want from a lock, without the frustration of having it clipped to be searched. To develop this new, valuable product, Samsonite had to re-think what a lock was; was it an object, or something else. And their discovery that a lock is an idea of security allowed them to create a lock that can still fulfill that need, while being useable in airports. What could this kind of re-think do for backpacks? toothbrushes? How about your product?
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