PVC You Later
06/30/04
In another stunning blow to the idea that lone designers can't make huge waves in environmental policy, global giant Shaw Carpeting announced that it will no longer use PVC in the manufacture of it's carpet backing. They have moved to a system using EcoWorx, a recyclable carpet backing introduced in 1999. And who is behind this paradigm shift? None other than Mr. Cradle to Cradle, William McDonough himself. This sultan of sustainability has, through his philosophies shown Shaw that consumers, when properly educated about the benefits (primarily health) of a product, can choose the environmentally stable choice. Shaw will not only use the Ecoworx material, which is endocrine-neutral, and non-toxic, but will take back all carpeting at the end of it's life to be fully recycled. This closed loop is the halmark of the Cradle to Cradle Sustaining process. For more info on PVC and its problems, check this out.
So think, if one architect can effect a Birkshire-Hathaway mega-corp like Shaw, imagine what you can do in your little niche.
Previous post: Mama Don't Take My Photochrome Away
Next post: Tech Thursdays: Salvation from the Tech Invasion
Copyright 2004-2006
Dominic Muren and IDFuel Team