IDEO Vacation pt. 2 : Top Bill-ing
If you thought the last part of the IDEO vacation was cool, wait until you hear what happened next. Previously, I wrote about my meeting with Daniel Kushner, a designer in IDEO's San Francisco Offices. He and I talked about the certain qualities that make IDEO work as well as it does. About focused knowledge in groups, but broad collaboration throughout the firm. About a development cycle that puts "phase 0", a method for outlining the user and problem space, front and center. About a defined method for problem solving that is both repeatable and adaptable. The more we talked, the more I came to understand that IDEO is less an office full of workers executing some higher-up's wishes, and more a group of designers able to tackle the toughest of problems because of their unique collective state of mind. The next day, I had the good fortune to have a lunch with Bill Moggridge who, along with David Kelley, founded this group and crafted this state of mind. What he told me made me stop asking questions like "What will designers do in the next century?". Instead, I wonder what designers and design thinking won't touch.
Dominic Muren and IDFuel Team