IDEO Vacation pt. 1 : What makes IDEO so... IDEO?

Permalink 01/23/06  

Most people take vacations to the ski slopes, or tourist destinations. This winter, I decided that visiting IDEO would be more fun. So with a couple of taggalongs interested in getting some California sun, I headed off to sunny San Francisco, and its lofty neighbor Palo Alto. I wanted to see what makes a firm like IDEO -- which, let's face it, has an almost magical appeal when you're a design student -- what makes it so successful at continually turning out concepts that not only answer design questions, but answer them in ways that are often so far off the beaten path that they create entirely new product definitions.
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